About Us

Campaign Engine is a rapidly scaling digital fundraising and donor acquisition firm. With over $1.5 billion raised across political, nonprofit, and advocacy clients, we specialize in turning world-class creative and advanced segmentation into record-breaking results. We combine email, SMS, P2P, ads, and more into full-stack growth programs—designed to Raise. Win. Repeat.

 

Role Overview

The Director of Prospecting is responsible for overseeing and scaling our paid acquisition, list rental, and cold lead conversion channels. You’ll lead our outbound growth motion: identifying high-quality lead sources, optimizing ROI, managing vendors, and owning prospecting performance from testing to acquisition to reactivation.

You’ll work across departments—creative, data, finance, and strategy—to drive efficient, scalable, and repeatable new donor growth across all major client verticals. This is a leadership role for a deeply analytical, high-agency growth operator with experience in direct response.

 

Key Responsibilities

• Own prospecting performance across SMS, email, and digital ad acquisition—from cold outreach to warm conversion

• Manage vendor relationships and media buyers (e.g., list rental networks, SMS partners, ad brokers) to ensure efficient cost-per-acquisition (CPA)

• Develop and lead testing roadmap for acquisition, reactivation, and long-tail monetization

• Build and maintain dashboards to report performance by channel, partner, segment, and campaign

• Collaborate with Creative and Strategy teams to develop channel-specific messaging that converts cold audiences

• Negotiate and oversee budgets for outbound acquisition, including A/B testing, ROAS forecasting, and performance scaling

• Monitor industry trends and deliverability risks, ensuring our outbound strategies remain compliant and competitive

• Manage team members or vendors assigned to outbound prospecting campaigns, ensuring high-quality execution

 

Qualifications

• 5+ years experience in digital fundraising, paid acquisition, or direct response marketing

• Demonstrated success in growing and scaling prospecting programs across multiple channels

• Deep knowledge of list rental networks, SMS acquisition, cold email, and digital donor funnels

• Strong analytics skills, including comfort with Excel/Sheets, dashboard tools, and SQL (bonus)

• Experience managing budgets, vendors, and performance-based campaigns

• Exceptional communication and cross-functional leadership skills

• High bias for action, strong follow-through, and a mindset of ownership and testing

 

Nice to Haves

• Political or issue advocacy fundraising experience

• Experience with UTM-based segmentation and attribution modeling

• Familiarity with Acoustic, WinRed, Anedot, or other political fundraising platforms

• Direct experience with list exchanges, swaps, or third-party monetization models

 

Compensation & Benefits

• Competitive salary based on experience

• Performance-based bonus structure

• Healthcare, dental, and vision

• 401(k) with company match

• Remote flexibility + in-person retreats

• Opportunity to lead a fast-growing function with C-level visibility