CAMPAIGN ENGINE WINNING BLUEPRINT

Jack Ciattarelli for New Jersey Governor

Republican Primary - June 10, 2025

OVERVIEW

In his highly anticipated return to the ballot, Jack Ciattarelli launched his 2025 bid for Governor of New Jersey with momentum, a disciplined message, and an aggressive digital plan. Campaign Engine was tapped to lead the execution of rapid-fire voter contact, list building, and ROI-focused fundraising. Our coordinated digital approach delivered a historic performance in both engagement and dollars raised.

We have raised over $1,000,000 for Jack Ciattarelli, propelling the campaign to the state’s fundraising cap and qualifying for the maximum matching funds from the New Jersey Election Law Enforcement Commission. With Campaign Engine’s support, the campaign hit this milestone four months faster than in the 2021 gubernatorial primary; so early, in fact, that by the time President Trump endorsed Ciattarelli, the campaign couldn’t raise any money off of it due to reaching the state’s cap.

None of Ciattarelli’s primary opponents came close. Including matching funds, the Ciattarelli campaign raised over $4 Million more than his next closest primary competitor.

Ciattarelli’s decisive primary victory was powered by a strategic mix of texting, email, and search-based advertising that turned attention into action and supporters into donors and voters.

HOW WE DID IT

Direct Voter Contact at Scale

The campaign reached nearly 1 million unique voters through a mix of peer-to-peer texting, A2P messaging, and targeted emails. Email and texting accounted for over 10 million messages combined, enabling high-touch engagement at speed.

Fundraising Engine

Every A2P message sent generated at least a 500% return on investment. These sends converted supporters into contributors almost instantly, especially when timed with urgency-based appeals. This strategy alone helped drive 3,465 small-dollar donations under $125, with an average gift of $39.20.

Search Ads That Performed

With a 10.3% click-through rate, the Google Search program dramatically outpaced industry benchmarks and helped drive donor-ready traffic into our lead and donation funnels.

PRIMARY RESULT

Ciattarelli won the 2025 Republican Primary with over 67% of the vote. 

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