top of page
Search


Surviving the AI Filter: Why Your Gmail Strategy Needs to Change Now
With 1.8 billion active monthly users and 121 billion e-mails sent every day – Gmail is a mountain that, as e-mail marketers, we must know how to properly climb. And they’ve just released some massive, critical new updates. The new Gmail view, called AI Inbox, reshapes your inbox around summaries, topics, and to-dos, rather than individual messages. And with the average Gmail user only spending 57 seconds on the app daily (not per e-mail, on the app itself), this calls for a
Jan 21
State Legislatures vs. Campaign Texting: Navigating the New Rules
Political text messaging has become an indispensable tool for campaigns, it’s direct, fast, and proven to drive donations and turnout....
Jul 17, 2025
Summer Fundraising? Direct Mail Still Delivers.
Summer is officially here, it’s an off-cycle election year, and no one is on their phones or at their computer – so how do we keep our...
Jul 11, 2025
Gmail’s New “Manage Subscriptions” Dashboard: What It Means for Campaigns
Google is raising the bar again for email marketers. After enforcing one-click unsubscribe in 2024, Gmail is now rolling out a “manage...
Jun 27, 2025
CAMPAIGN ENGINE WINNING BLUEPRINT
Jack Ciattarelli for New Jersey Governor Republican Primary - June 10, 2025 OVERVIEW In his highly anticipated return to the ballot, Jack...
Jun 11, 2025
Google's Crackdown on Scam Texts: What It Means for Campaigns
Google just rolled out a major update to its Messages app that uses on-device AI to spot and block scam texts—starting with those...
May 17, 2025
bottom of page