In a midterm cycle where every campaign is fighting for the same attention and the same dollars, P2P texting is the rare tool that's both cheap and effective. Here's the case, by the numbers.

State laws are threatening to upend how campaigns text voters — and the rules can change fast. From Michigan's autodialer redefinition to Connecticut's new disclaimer requirements and Maine's attribution law, we break down the new regulatory storm and exactly how campaigns can stay compliant while still raising and mobilizing.

Coming out of a primary, your housefile is exhausted, your digital inventory is expensive, and your persuadable universe just got smaller. That is exactly when direct mail earns its keep.

From 2022 to 2026, online fundraising went through a quiet but fundamental reset. The old playbook said: grow the biggest housefile, yell the loudest, repeat. That stopped being true. Here’s what actually changed — and what campaigns still running the old playbook are missing.

The old playbook is simple: build the biggest list, send the most emails, yell the loudest, and the money will follow. For a few cycles, it worked. Then, quietly — without anyone calling a press conference — it stopped working. Between 2022 and 2026, something fundamental shifted in how donors behave online. The campaigns that recognized it early are pulling away. The campaigns still running the old playbook are wondering why their open rates are cratering and their costs per

What the data is telling us — and what campaigns that want to win in 2026 need to do about it right now. OpenSecrets projects total spending will eclipse $10.84 billion this cycle. Here are the five trends shaping how campaigns raise money.

For years, telephone fundraising was considered outdated. As email, texting, and digital advertising expanded, campaigns shifted heavily toward scalable digital outreach. Phone programs were often viewed as something reserved for major donor cultivation rather than grassroots fundraising. But recent results suggest something interesting: Telephone fundraising is quietly making a comeback — not as a replacement for digital fundraising, but as a powerful complement to it. When

With 1.8 billion active monthly users and 121 billion e-mails sent every day – Gmail is a mountain that, as e-mail marketers, we must know how to properly climb. And they’ve just released some massive, critical new updates. The new Gmail view, called AI Inbox, reshapes your inbox around summaries, topics, and to-dos, rather than individual messages. And with the average Gmail user only spending 57 seconds on the app daily (not per e-mail, on the app itself), this calls for a

Political text messaging has become an indispensable tool for campaigns, it’s direct, fast, and proven to drive donations and turnout....

Summer is officially here, it’s an off-cycle election year, and no one is on their phones or at their computer – so how do we keep our...

Google is raising the bar again for email marketers. After enforcing one-click unsubscribe in 2024, Gmail is now rolling out a “manage...

Jack Ciattarelli for New Jersey Governor Republican Primary - June 10, 2025 OVERVIEW In his highly anticipated return to the ballot, Jack...

Google just rolled out a major update to its Messages app that uses on-device AI to spot and block scam texts—starting with those...